Make your nest.
Set your north.

A creative memory studio.

We create experiences where you reclaim, write, and share your story, building a village through it. We’ll nurture a sense of home and you’ll walk away with inner clarity, renewed confidence, and the raw material to shape into a creation of your own.

Your life is the raw material. Writing is the craft.

Clarity is what you walk away with, along with an artifact you can actually use: raw material for whatever you make next. At Nest & North, you write yourself as the main character you already are. Not a brand to perform, a self to come home to. Because belonging starts at home, with you.
Everything else grows from there.


The Method

Across a handful of guided sessions, you'll recollect, reconnect, and reclaim your own knowledge, gathering what we call lumps of clay: pieces of writing pulled straight from your life. Then you shape them. By the end you hold something real: a memoir's first chapter, a brand and content strategy, a narrative that finally sounds like you.

Framed around the hero's and the heroine's journey.

Prompted by archetypes, stories old and new, sensorial experiences, and a few surprises.

Written in your own hand.

Choose your path

  • A guided journey through your own story, in a tight-knit circle that becomes a village. Six people, six sessions over three months. You'll write yourself as the protagonist, gather your lumps of clay, and leave with an artifact of your own clarity: a body of work, a personal manifesto, the first pages of a memoir.

    Learn More.

    Next cohort, Fall '26

  • Your own private Clarity Journey, six sessions at a flexible pace, one to one with Laís. Mentorship, not coaching: she has walked this road and brings her signature map and frameworks, shaped around your life and the artifact you most need. You bring your story; she brings the map she drew walking her own.

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  • The Clarity Journey, made for the road. The same six chapters, prompts, and frameworks, to move through on your own and in your own time. For when you'd rather begin alone. Join the waitlist for a founding price and a few easter eggs that won't be there later.

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  • A sojourn in community, and a stream-of-consciousness practice.

    Each week we write, no performance, no polish, just the pen moving until something true surfaces. Once a month we gather in person in NYC to workshop our lumps of clay, the raw pieces worth shaping into a Substack article, your website copy, or the memoir you keep almost starting.

    A room of your own, and a circle within it. The name carries two threads: Virginia Woolf, who wrote her way down to the current of her own mind, and Clarissa Pinkola Estés , who wrote the Women Who Run With the Wolves.

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What You'll Create

Create the foundation for an artifact of your own clarity, one that speaks for your soul: a brand manifesto, a Substack series, the first pages of a memoir. Designed to resonate with the people who truly matter to you. Because by becoming your full self, you build the village you're meant for.

What You’ll Walk Away With

It’s not about more views. It’s about feeling seen by those who truly matter. Starting with yourself.

Success on Your Terms

A model that reflects your values, not just your title.

A Lighthouse

A relevant community drawn to your light.

Your Own Power Source

An inner compass recalibrated to your own joy and energy.

Your Own Artifact

Raw material for a manifesto, Substack series, or memoir.

A Resonant Story

Your narrative, told with clarity, creativity, and confidence.

Your Circles

People who see you fully, and stay.

Join the Woolf Pack™

A weekly writing practice in community. Clarity you keep building, wherever you are. And a pack of your own.

Meet the Woolf Pack™: a stream-of-consciousness practice, and a pack to keep you in it.

The name carries two threads: first, Virginia Woolf, who wrote her way down to the current of her own mind; second, the wolf pack, a nod to Clarissa Pinkola Estés and the women who run with the wolves.

Each week we write: no performance, no polish, just the pen moving across the page until something true surfaces. Once a month we gather in person in NYC to workshop our lumps of clay, the pieces worth shaping into a Substack article, your personal website copy, or the memoir you keep almost starting. It's a room of your own and a circle around it: the practice that keeps a light on your path. Clarity you build, on the go.

Meet the Founder

I’m Laís. Mother, community builder, writer, artist, and entrepreneur. I've founded startups, led global teams, and built thriving communities across four continents. I've published a book on community architecture in two languages (and learned to speak five).

But the work that matters most to me now is this: helping people remember who they are and claim what they're here to build.

After more than fifteen years designing and facilitating community-led journeys for growth, I'm finally weaving my own story, colors, and passions into something that's mine.

Nest & North grew out of my own reinvention, the one motherhood cracked wide open in 2018, and it's still unfolding. It's where I bring storytelling, brand clarity, and intimate community together in service of something deeper than a course. This is a gathering. A remembering. A reclaiming. Through it, I've rekindled my love for creative writing.

Once a globe-trotting entrepreneur chasing success as defined by others, I chose to stop explaining myself, to make space for art and beauty, and to share my full self with the world: the hard-to-explain one who embeds tarot archetypes into a go-to-market strategy (that works). It turns out that embracing all of me made me a better entrepreneur.

I truly hope to see you in the circle.

With love,
Laís

P.S. If you feel called, reach out for a quick chat (coffee on me). I'm here for it.

Our Journeys are designed for you if

You're navigating motherhood, transition, or reinvention: ready to shed obsolete models of success and step into one that’s fully yours, spacious for beauty, joy, and love.

You’re craving conversations that spark creativity, depth, and reflection. Ideally with other curious, adventurous, ambitious women who get it.

This is your invitation.

It’s time to honor all of you, even the contradictions, as a source of true inner power.
Because the seemingly irreconcilable pushes innovation forward: the only way to “have it all” is to create a new model: one that renders outdated systems obsolete.

You contain multitudes.

You want to slow down and recognize your own voice.

You’re ready to write and tell your story.
Own your next chapter.
And cultivate a rhythm that supports your evolution.

Above all, you’re seeking inner clarity, community, and soulful strategy to become the fullest expression of yourself.

This is your time:
To rise into your next season.
To come home to yourself, then take flight again.