Make your nest.
Set your north.

A creative memory studio.

We create experiences where you reclaim, write, and share your story, building a village through it. We’ll nurture a sense of home and you’ll walk away with inner clarity, renewed confidence, and the raw material to shape into a creation of your own.

Your life is the raw material. Writing is the craft.

Clarity is what you walk away with, along with an artifact you can actually use: raw material for whatever you make next. At Nest & North, you write yourself as the main character you already are. Not a brand to perform, a self to come home to. Because belonging starts at home, with you.
Everything else grows from there.

The Method

Across a handful of guided sessions, you'll recollect, reconnect, and reclaim your own knowledge, gathering what we call lumps of clay: pieces of writing pulled straight from your life. Then you shape them. By the end you hold something real: a memoir's first chapter, a brand and content strategy, a narrative that finally sounds like you.

Framed around the hero's and the heroine's journey.

Prompted by archetypes, stories old and new, sensorial experiences, and a few surprises.

Written in your own hand.

Choose your path

  • A guided journey through your own story, in a tight-knit circle that becomes a village. Six people, six sessions over three months. You'll write yourself as the protagonist, gather your lumps of clay, and leave with an artifact of your own clarity: a body of work, a personal manifesto, the first pages of a memoir.

    Next cohort, Fall '26

  • Your own private Clarity Journey, six sessions at a flexible pace, one to one with Laís. Mentorship, not coaching: she has walked this road and brings her signature map and frameworks, shaped around your life and the artifact you most need. You bring your story; she brings the map she drew walking her own.

  • The Clarity Journey, made for the road. The same six chapters, prompts, and frameworks, to move through on your own and in your own time. For when you'd rather begin alone. Join the waitlist for a founding price and a few easter eggs that won't be there later.

  • A sojourn in community, and a stream-of-consciousness practice.

    Each week we write, no performance, no polish, just the pen moving until something true surfaces. Once a month we gather in person in NYC to workshop our lumps of clay, the raw pieces worth shaping into a Substack article, your website copy, or the memoir you keep almost starting.

    A room of your own, and a circle around it.

Learn more

What You’ll Walk Away With

It’s not about more views. It’s about feeling seen by those who truly matter. Starting with yourself.

Success on Your Terms

A model that reflects your values, not just your title.

A Lighthouse

A relevant community drawn to your light.

Your Own Power Source

An inner compass recalibrated to your own joy and energy.

Your Own Artifact

Raw material for a manifesto, Substack series, or memoir.

A Resonant Story

Your narrative, told with clarity, creativity, and confidence.

Your Circles

People who see you fully, and stay.

What You'll Create

Create the foundation for an artifact of your own clarity, one that speaks for your soul: a brand manifesto, a Substack series, the first pages of a memoir. Designed to resonate with the people who truly matter to you. Because by becoming your full self, you build the village you're meant for.

Meet the Founder

I’m Laís. Mother, community builder, writer, artist, and entrepreneur. I've founded startups, led global teams, and built thriving communities across four continents. I've published a book on community architecture in two languages (and learned to speak five).

But the work that matters most to me now is this: helping people remember who they are and claim what they're here to build.

After more than fifteen years designing and facilitating community-led journeys for growth, I'm finally weaving my own story, colors, and passions into something that's mine.

Nest & North grew out of my own reinvention, the one motherhood cracked wide open in 2018, and it's still unfolding. It's where I bring storytelling, brand clarity, and intimate community together in service of something deeper than a course. This is a gathering. A remembering. A reclaiming. Through it, I've rekindled my love for creative writing.

Once a globe-trotting entrepreneur chasing success as defined by others, I chose to stop explaining myself, to make space for art and beauty, and to share my full self with the world: the hard-to-explain one who embeds tarot archetypes into a go-to-market strategy (that works). It turns out that embracing all of me made me a better entrepreneur.

I truly hope to see you in the circle.

With love,
Laís

P.S. If you feel called, reach out for a quick chat (coffee on me). I'm here for it.

Let's Have Coffee 
Signature Frameworks

The maps I drew to navigate my own reinvention, now the ground beneath everything we make here: home-grown frameworks that turn lived experience into clarity.

Clarity Journey: Key Milestones

This six-session journey unfolds through six stages, each peppered with spicy prompts to enrich your memory and creative writing. For questions about the program as a whole, book a call!

  • Where are you now? Meet your curated circle of wise women to reflect on what brings you together, stepping into your current reality and awakening your curiosity for the journey ahead.

    Key Outcomes:

    • Grounded sense of direction

    • A safe, open space to begin

    • Shared understanding of each other’s journeys

  • What made you who you are? If you’re here, it’s because you lived a story worth telling. Uncover the milestones, challenges, and triumphs that shaped your identity as we know it, today.

    Key Outcomes:

    • Celebrate your personal wins

    • Honor the trade-offs you've made

    • Clarify what to release and what to reclaim

  • What are you shedding or reclaiming?Probably the most challenging chapter in our shared journey: letting go of outdated beliefs, titles, or breaking the golden handcuffs to reconnect with the pieces of you that truly matter.

    Key Outcomes:

    • Shedding skins with intention and grace

    • Name and face what fell short

    • Reclaim your story with pride

  • Remember who you are. What identities are you (re)claiming? Practice trusting your inner voice, heal wounds, and reclaim your wisdom. In this part of the journey, you’ll reconnect with your own curiosity and creativity to restart on a fulfilling path.

    Key Outcomes:

    • Make sense of your plot twists

    • Reconnect with your essence

    • Begin shaping your story and brand with clarity

  • What parts of you do you wish to keep and integrate into your new self?Integrate your strategic mind and soulful heart to design a way of living that truly fits. Acknowledge your inner contradictions and access the power in your wholeness.

    Key Outcomes:

    • Refine your narrative through your character diamond

    • Bridge your inner dualities into a powerful, integrated self

    • Gain clarity on your next “yes”

  • Tell your story. What is your nest? And your north? Articulate your truth through a resonant story and take it back to the world with clarity, confidence, and grace. Become a lighthouse to attract a relevant community around you.

    Key Outcomes:

    • Share the first expression of your renewed brand and narrative

    • Reflect and celebrate your journey in community

    • Leave with a sense of accomplishment and enthusiasm for what’s next

Nest & North is my framework for a whole life.

Two intertwined triangles. One that sustains us, one that expresses us.
A circle at each of the six points. True Belonging at the centre. I built it to keep myself whole through the hardest season of reinvention I've known. Now it's the foundation for how I live, and for everything we do here.

Learn more

It combines:

  • The myths, archetypes, and rituals that have mapped the human journey for thousands of years.

  • Mine and my clients', especially the threshold seasons: motherhood, migration, reinvention.

  • The writers and researchers reinventing what we know about identity, storytelling, community, belonging, and becoming.

I metabolize all three into a creative practice that enables clarity.

Our Journeys are designed for you if

You're navigating motherhood, transition, or reinvention: ready to shed obsolete models of success and step into one that’s fully yours, spacious for beauty, joy, and love.

You’re craving conversations that spark creativity, depth, and reflection. Ideally with other curious, adventurous, ambitious women who get it.

This is your invitation.

It’s time to honor all of you, even the contradictions, as a source of true inner power.
Because the seemingly irreconcilable pushes innovation forward: the only way to “have it all” is to create a new model: one that renders outdated systems obsolete.

You contain multitudes.

You want to slow down and recognize your own voice.

You’re ready to write and tell your story.
Own your next chapter.
And cultivate a rhythm that supports your evolution.

Above all, you’re seeking inner clarity, community, and soulful strategy to become the fullest expression of yourself.

This is your time:
To rise into your next season.
To come home to yourself, then take flight again.

Feeling called?